Effective Lead Analysis
A story was posted on the Miami Herald website on Wed, Mar. 28, 2007. This was the title: Botched robbery leads to chaos at Miami Beach bank
The lead was as follows:
Botched robbery leads to chaos at Miami Beach bank
The lead was as follows:"A mysterious caller played a ''cat-and-mouse'' game with police Tuesday, threatening to open fire on a busy Miami Beach street if they did not release a bank robbery suspect."
This is a salient feature lead. It only highlights one outstanding aspect of the story: the fact that an anonymous caller was threatening to pick off good, law-abiding Miamians in the middle of rush hour. This wasn't the main focus of the story and the lead certainly doesn't encompass all the facts of the story: the actual bank robbery, apprehension of the suspect, etc.
The reason why this lead is so effective is that it's exciting. It pulls the reader into the story with the promise of the gritty, cop-drama action television has familiarized him with that he loves so very much. Any good high school English teacher will tell you that the key to a good story, the way to get your reader to actually read it, is to have an attention-grabbing first paragraph and better yet, to have a scintillating first line. Once the reader sees this, his attention will be suficiently grabbed and he will be interested to read more. This is the same strategy employed in this story. The idea of a man threatening to open fire on Miami commuters unless police release a bank robbery suspect is eye-catching; it encourages the target audience to read on and it is quite effective.
This is a salient feature lead. It only highlights one outstanding aspect of the story: the fact that an anonymous caller was threatening to pick off good, law-abiding Miamians in the middle of rush hour. This wasn't the main focus of the story and the lead certainly doesn't encompass all the facts of the story: the actual bank robbery, apprehension of the suspect, etc.
The reason why this lead is so effective is that it's exciting. It pulls the reader into the story with the promise of the gritty, cop-drama action television has familiarized him with that he loves so very much. Any good high school English teacher will tell you that the key to a good story, the way to get your reader to actually read it, is to have an attention-grabbing first paragraph and better yet, to have a scintillating first line. Once the reader sees this, his attention will be suficiently grabbed and he will be interested to read more. This is the same strategy employed in this story. The idea of a man threatening to open fire on Miami commuters unless police release a bank robbery suspect is eye-catching; it encourages the target audience to read on and it is quite effective.
